OMI (ONLINE MARKET INTELLIGENCE)
OMI (Online Market Intelligence) is a leading Russian company providing integrated solutions for online market research used by research organizations, advertising agencies, and marketing departments of Fortune Global 500 companies. It includes: online questionnaire development and programming, data collection using OMI online panels in Russia, Ukraine, Kazakhstan and Belarus, real-time visualization, report, and OMI own software for conducting quantitative online market research Enjoy Survey. OMI offers effective and convenient solutions for conducting surveys among consumers, employees and partners.
The company’s history is quite interesting. At the end of 2005, a small group of people came up with the idea of creating a company that would specialize only in online research. We wrote a letter of intent to the ten largest global companies of the similar profile and next morning received response from the GMI (www.gmi-mr.com) founder Rob Monster with a request to show business plan. They sent out a business plan after a month’s pause and then met Rob at the ESOMAR Congress in Cannes. We were invited to become a GMI subsidiary in Russia and the CIS and have been working in this status for two years, ensuring brand recognition on the market and stable growth in domestic sales. During this time GMI investors have changed, and IPO course was taken. GMI’s tactical decision was to withdraw from subsidiaries in the BRIC countries to simplify the IPO process and increase the financial efficiency of the shares’ placement. So we were asked to buy back a GMI stake and we did it, continuing to work under the new brand Online Market Intelligence (OMI).
Course Description
Welcome to the Google Analytics Tools online course brought to you by OMI Marketing Agency! In today’s digital age, data-driven decision-making is paramount for the success of any business or marketing campaign. Google Analytics is the premier tool for tracking and analyzing website and app performance, providing invaluable insights into user behavior, traffic sources, and conversion rates. Mastering Google Analytics is essential for marketers, business owners, and anyone looking to make informed online decisions.
Course Overview
This comprehensive online course has been meticulously crafted by OMI Marketing Agency’s team of experts to empower you with the knowledge and skills needed to harness the full potential of Google Analytics. Whether you’re a beginner eager to get started or an experienced marketer looking to deepen your analytics proficiency, this course caters to all levels of expertise.
What You’ll Learn
1. Introduction to Google Analytics: Understand the fundamentals of Google Analytics, including account setup, tracking codes, and key terminology.
2. Navigating the Dashboard: Explore the user-friendly Google Analytics interface and learn how to navigate its various sections.
3. Setting Goals and Conversions: Create and track meaningful goals and conversions to measure the success of your digital efforts.
4. Audience Analysis: Dive into the demographics, interests, and behavior of your website visitors to tailor your marketing strategies.
5. Acquisition and Traffic Sources: Uncover where your website traffic is coming from and which channels are driving the most valuable visitors.
6. Content and Behavior Analysis: Evaluate the performance of your website’s content and identify areas for improvement.
7. E-commerce Tracking: Discover how to set up e-commerce tracking to measure online sales and revenue effectively.
8. Custom Reports and Dashboards: Learn how to create customized reports and dashboards to visualize your data effectively.
9. Advanced Features: Explore advanced Google Analytics features like event tracking, cross-domain tracking, and user ID tracking.
10. Conversion Optimization: Implement data-driven strategies to boost your website’s conversion rates and improve ROI.
Why Choose OMI Marketing Agency’s Course?
– Expert Guidance: Our instructors are seasoned marketing professionals with extensive experience in Google Analytics and digital marketing.
– Interactive Learning: Engage in hands-on exercises, real-world case studies, and quizzes to reinforce your learning.
– Flexible Schedule: Study at your own pace, with 24/7 access to course materials and support.
– Certification: Receive a certificate of completion from OMI Marketing Agency, a trusted name in the marketing industry.
– Career Advancement: Enhance your career prospects by acquiring in-demand skills that are highly valued by employers.
Enroll in the Google Analytics Tools course by OMI Marketing Agency today and take your digital marketing efforts to the next level. Join us in mastering the art of data-driven decision-making and unlock the full potential of Google Analytics for your business or career. Start your journey towards becoming a Google Analytics expert now!
Product ID GPS-W9S0Y1Z2
THIS COURSE IS AVAILABLE ONLY FOR CORPORATE CLIENTS
Course Features
- Lectures 34
- Quizzes 0
- Duration 4 weeks
- Skill level All levels
- Language English
- Students 22
- Assessments Yes